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Schwartz's Circumplex of Values - Orlando: Academic Press

Critiquing ‘Common Cause’

The authors each reflect and comment on the Common Cause report published in 2010

That report argued that political and NGO campaigns that seek to promote desirable pro-environmental behaviours inevitably appeal to cultural values through framing, thus affecting public responses to those campaigns. Read’s contribution to this report is very sympathetic to Common Cause, but makes some targeted criticisms especially of the legacy of the Schwarzian circumplex for Common Cause. Earle’s contribution makes more far-reaching criticisms of the Common Cause approach, invoking its own academic hinterland in order to do so. Finally, Anderson’s approach is the most critical, bringing in perspectives from political economy and political theory to question certain fundamental features of the approach.
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